Once we’ve collected the insights from our user research study, we’ll use that information in two ways. As you’ve engaged with your client and observed your users, you’ve gained a better understanding of who these people are. We use that information to craft personas. A persona helps us model, summarize and communicate research about the intended users of our application.
Through that process, you’ve uncovered several areas where you could identify capabilities on the website to address specific needs or desires of these personas. We want to capture those opportunities as areas to explore solution design in the form of our vision statement.
From your previous experience assignment, identify two distinct personas of people who want to engage with your client’s site. Your users should represent different experiences (for example, a fan and booking agent). As a best practice, create personas with names and imagery that reflect who the users are in realistic terms. For this assignment, end users should not be technical designers, developers or administrators. Incorporate the following:
Amazon’s product teams create internal “imagine the future” press releases as a way for employees to explain their ideas to the organization and showcase how the solution will solve a customer problem. The benefit of the press release format is that it forces the product teams to simply explain complex ideas before any solution development begins.
The press release imagines what the outcome of the solution is – before you’ve built it.
“If you can’t come up with a compelling press release, the product you want to launch probably isn’t worth making.”
Adapted from: Amazon Press Release
For inspiration, check out the official Amazon Press Release repository.
Summarize your two personas and press release on a one-page each equivalent document.
Examples from a previous course can be found here. Note that the Press Release is a new assignment component for 2019. See above for press release examples or the Week 2 Lecture 2b live classroom presentation on Product Visioning in Blackboard.