Course Project

Web Consultancy Project

Imagine you work for a web design and development consultancy. You have a new client who is a musician. They’ve asked for your help in building out a digital presence for his band, but isn’t quite sure where to start. In this course, we’ll be going through a series of assignments to understand what’s important to your client and their target audience, design a solution that meets the artist’s needs, and develop a working prototype. We’ll be using hands-on User-Centric Design, User Experience, and Agile development practices as we complete the assignments.

Each week we’ll work on a different part of the design and development challenge. Specific instructions for completing each assignment are included in each week’s assignment overview. A simple example is included with each assignment to get you started. It is expected that you will build on the examples and make them your own.


Module 01 | User Research Study

Individual Assignment | 10% of Course Grade

As you’re working with your musician client, you want to better understand the band, their target audience, and competitors. By understanding what’s important from a user’s perspective, you will begin to uncover opportunities for developing meaningful solutions and shape a product strategy for your client that will influence the overall design and development of your end deliverable.

Go to assignment 01


Module 02 | Personas & Vision

Individual Assignment | 15% of Course Grade

Once we’ve collected the insights from our user research, we’ll use that information to create personas, representative outlines of the people we’re creating solutions for. Second, we’ll compose a vision statement that outlines the overarching goal that will align your team to the importance of your initiative.

Go to assignment 02


Module 03 | Product Backlog

Individual Assignment | 15% of Course Grade

In this assignment, you’ll identify user flows for your primary personas, set up an initial backlog for your site design, and create a content map to highlight the assets you will want to gather in support of your design. Create a prioritization for your backlog and outline a minimally viable release.

Go to assignment 03


Module 04 | Wireframe

Individual Assignment | 15% of Course Grade

Create a wireframe that supports the MVP using Adobe XD. Share your design on the course discussion forum and provide feedback on at least two of your peers’ wireframes.

Go to assignment 04

Module 05 | Sprint Planning

Individual Assignment | 10% of Course Grade

Using the backlog you established in the previous assignment, create a one-week sprint goal, define stories, tasks, and tests.

Go to assignment 05


Module 06 | Sprint Execution & Release

Individual Assignment | 10% of Course Grade

Using your sprint backlog, create a working prototype. Wrap up your sprint with a short retrospective.

Go to assignment 06